Inspirational runner Steve Way has chosen to take part in the Perkins Great Eastern Run as a warm-up race ahead of the IAU 100km World Championships in Qatar this November.

Steve finished 10th in July's Commonwealth Games marathon and set a new record for a British runner over 40 years of age when he clocked a time of two hours 15 minutes and 16 seconds.

His impressive feat led to selection to represent Great Britain and Northern Ireland for the first time at the IAU 100km World Championships. Training for the event is already underway and Steve sees Peterborough's half marathon as the perfect race to help prepare him for his November challenge.

He said: "The Perkins Great Eastern Run is the ideal half marathon for me to enter, as it's a month before I go out to Qatar and more importantly the route is flat and fast! I did some research on what I thought would be the best overall race for me to compete in and the Great Eastern has it all.

"After speaking to the organisers I was impressed with how well put together the event is and how passionate people are about the race. I know Peterborough City Council is very proud of this event and they've done a cracking job to grow its size and reputation.

"As a runner lots of things about a race need to culminate for you to be able to enjoy it and target a personal best time. Not only is the Perkins Great Eastern Run one of the flattest half marathons in the country, it has fantastic spectator support and it's one of few races that doesn't run through acres of fields or industrial estates.

"I love residential routes and I'm especially looking forward to running through the historic city centre, which I'm told is the icing on the cake on what is an excellent day for runners and everyone that comes out to support them."

Way's passion for running was ignited by a desire to stop smoking and make some healthy life changes seven years ago. He was 33 years of age, weighed over 16 stone, smoked more than 20 cigarettes a day and indulged in too much alcohol and fast food.

In 2007 Way finished in the top half of the field at the Bournemouth Bay Half Marathon and by April 2008 he was recording a time of just over two and a half hours in the London marathon, which saw him finish just outside the top 100 from a field of more than 34,000.

Annette Joyce, Assistant Director of Commercial Operations at Peterborough City Council, said: "We are delighted that Steve has chosen our race to prepare him for the 100k world championships. Steve's decision to sign up for the Perkins Great Eastern Run is a testament to the hard work everyone involved in the race has put into raising its profile in recent years and we look forward to welcoming him.

"The determination and dedication Steve has given to running in the last seven years has been remarkable. He is a genuine inspiration to us all and proof that running is indeed for everyone and nothing is out of reach."

The man from Poole in Dorset will be joining more than 7,000 other runners on 12 October at The Embankment for the start of the Perkins Great Eastern Run. Entries are filling up fast but there is still time to sign up before the 6 October closing date. Enter online at www.perkinsgreateasternrun.co.uk