A man who has not missed a day's running in almost 50 years will be leading a series of special announcements at the official launch of the 2014 Perkins Great Eastern Run.
Doctor Ron Hill MBE - who has competed in more than 100 marathons and raced in 100 different countries - will be the principal speaker at the launch event.
Where: Peterborough Marriott Hotel, Peterborough Business Park, Lynch Wood, PE2 6GB.
When: Thursday 3 April 2014 at 11am.
What's happening: Event to mark the official launch of the 2014 Perkins Great Eastern Run, which will include a special guest launch of this year's official half marathon charity.
The Perkins Great Eastern Run launch is being hosted by the Marriott hotel on behalf of the race's principal sponsors Perkins. Runners are being encouraged to attend to find out about new additions to the race, which is already on course to be another record breaker.
In 2013 the half marathon attracted its highest number of runners with almost 5,200 people entering the race and more than 1,700 signed up for the Anna's Hope fun run.
New to 2014 is the introduction of race pacers who will help runners to achieve their best possible time on race day. Seven pacers will lead different target times ranging from one and a half hours finish time to two hours and forty five minutes.
In addition, organisers Peterborough City Council will announce details of a new opportunity for local bands and solo artists who can apply to perform on the running route and on The Embankment where the race starts and finishes.
The launch event will also include a presentation by Anna's Hope after the local cause was chosen as the official charity of the fun run. Anna's Hope has supported the Perkins Great Eastern Run for several years and this year's Anna's Hope fun run and junior challenge has already started to attract entries.
An announcement revealing the official half marathon charity will be made by a special guest at the launch event.
Local running club representatives will be attending the event to offer training advice and information about free training sessions for runners of all levels and experience.
Principal sponsors Perkins will be joined by other event sponsors at the event including new to 2014 Central England Co-operative. Long standing supporters including Advance Performance, Smiths Motor Group and ChromaSport & Trophies will also be in attendance.
This year's Perkins Great Eastern Run takes place on Sunday 12 October and the route will remained unchanged, starting and finishing on the city's Embankment.
Annette Joyce, Head of Commercial Operations at Peterborough City Council and Race Director, said: "Entries to this year's Perkins Great Eastern Run opened the day after our 2013 race and the number of runners new to the race who have signed up so far is encouraging.
"This shows how the race is gathering pace in reputation and size. The city council is proud of how the event has flourished in recent years and by continuing to work with sponsors and partners we have been able to further enhance the running and spectator experience for 2014."
Adrian Talbot, Marketing Centre of Excellence Manager at Perkins said: "It's fantastic that so many people have already signed up to take part in the Perkins Great Eastern Run 2014. It's set to be a great year!
"We're very proud to be associated with an event which is an integral part of the city's sporting calendar and which, through the fundraising that so many of the runners undertake, is making a real difference to local and national charities, including Anna's Hope – our own charity partner."
For more information about the Perkins Great Eastern Run 2014, to enter and to keep up-to-date with all the latest race news and training tips, visit http://www.perkinsgreateasternrun.co.uk/ or telephone (01733) 207210